For the big two publishers of superhero/cape comics who may or may not care about female readers as an important demographic there has been a LOT of activity around publishers on titles with female creators and characters recently. A lot.
Each of the publishers had a watershed moment in the past year where they were called out by fans and media (and NOT just me your “suffering suffragette” or “whining bitch” depending on which sites you read).
DC, of course, reached its low moment when SDCC 2011 went “off message”for DC Comics and instead of a promofest on their new 52 it became a PR fiasco where the lack of female creators in the new 52 and the treatment of female characters became the story. That ended with Jim Lee and Dan Didio issuing a statement that “We hear you.”
Marvel reached its low moment earlier this year when it cancelled its last two female led titles. Disney’s boy brand had hit some bumpy moments in the past, but the wave bye bye to X-23 and Ghost Rider (boobs and hair edition) set off debate about why Marvel just couldn’t keep a female led book in print. On the upside, however, Marvel was noted as doing much better than DC in the whole female creator thing where apparently their management did not have to ask audience members at a con, “who should we be hiring?” when discussing female comic creators.
But each of the publishers has been issuing announcement after announcement that point to some efforts to focus more on female led books and/or creators. So let’s look at the this in detail as the big two and the battle for dominance.
(The pink gloves to signify lady stuff. As if you didn’t get that, you smarties.)
“Helen certainly had her lapses—of taste, speech, values, and dignity… But there is ultimately something heroic about her brazenness. It was a kind of feminine courage, proportional to her insecurity. She set an example worth emulating, at least in one respect: she triumphantly owned her desire.”—Judith Thurman remembers Helen Gurley Brown. Click-through to continue reading: http://nyr.kr/SmW9Gx